Two big reason that we strongly believe in producing pure, grass-fed/finished beef are because of the health benefits and knowing where our beef comes from. When you buy beef at the grocery store, there is no way of knowing if the label is true. It bothers me that labels can claim things using vague buzzwords such as "natural" and "organic." We found it important to know the truth about the beef we eat not only for ourselves, but for our children and grandchildren. Why wouldn't you want to feed your children the best? Are you protecting your family when it comes to the food that you're feeing them?