Today Trent and I took our new labels to Muenster, TX to our processor. Labels can be confusing and misleading, so it's very important to us that our labels say exactly what we want them to say. First it labels what it is, 100% grass-fed/finished with no added hormones or antibiotics. Second, it tells the ranch it came from, The 2S Ranch. In this day and age when labels of origin are being removed, we still want to be transparent with our customers. Therefore, we have labeled that the 2S Ranch is located in Palo Pinto, TX. Not to mention, we've included a picture from the ranch. Lastly, we've included the Go Texan logo that shows that we are proud of our Texas made beef!