Last year consumer reports found that between 49%- 59% of people are swayed by meat labels that read, "all natural," "organic," "free-range," etc. Those labels however do not mean what consumers think that they mean. Those terms are very vague! You can't trust label terms that you don't really understand what they mean. You eat this food. Educate yourself! Get to know where your meat comes from so that you don't have to rely on vague meat labels. Know your rancher!