One reason we do what we do is to provide our own family with the healthiest and most pure beef possible. We love our sons, daughter in-laws and grandchildren immensely (as I'm sure you can relate)! We want them to be healthy and live long lives. When it comes to my family I want the best... The. Very. Best. Why wouldn't I? It's hard to imagine them eating beef that could cause them harm (or even death) when I can provide them with the beef that benefits their health. Healthy cows provide healthy beef which in return provides healthy benefits for humans.